In the CPG world, brand loyalty is the golden ring. However, attaining and holding onto the loyalty of shoppers is very difficult—it requires skill to understand consumer needs and determination in precise communication that a product will deliver on those needs. In SymphonyIRI Group’s current Times & Trends Report, “Brand Loyalty: How Understanding Brand Equity Impacts Brand Loyalty and Delivers to the Top and Bottom Line,” the firm uncovers insights into what drives consumers to seek o...